Storify: Deadly tornadoes strike Central U.S leaving paths of devastation

 A powerful storm of tornadoes tore through the central and southern United States on Sunday, April 27 leaving casualties and people injured, along with destroying neighborhoods. As the rescue workers continue to look for survivors in the rubble of the destroyed homes and buildings, people of the affected areas are taking to social media sites like Twitter to let people know what is going on through tweets with photos and videos of firsthand experience. Please check out the Storify article that I composed, including tweets of people who were at the scene of the storm along with pictures and videos from residents of the areas affected. 

Lori Berseth (R) is consoled after searching for her missing black labrador dog Lucille after a tornado destroyed the town of Mayflower, Arkansas April 27, 2014. REUTERS/Kathryn Piotrowski/

(Photo: Reuters)


The places I’ve been & where I’d love to go!

This is a map of some of the cities that are interesting or important to me. I am still living in the small town that I grew up in, and it is an amazing place to live in New Jersey. The best trip that I have taken was to Paris, France and that is where I was able to visit museums like The Louvre and also light a candle in Notre Dame. The city that I would most like to visit would be Rome because I have never been to Italy and I would really like to tour there.

Crisis Communication explored, Tweeting with PR Pros

On Thursday night, I was able to take part in the #NPPRSA Twitter Chat. This was the first Twitter chat that I ever participated in and I have to say it was an amazing experience. The special guest of the chat was Valerie Merahn Simon (@ValerieSimon). She is a senior marketing executive who currently serves as Director of Marketing Communications for Plymouth Rock Assurance. Valerie also is the co-founder of the HAPPO and PRStudChat, Twitter chats.

The topic of discussion on Thursday night was crisis communication, something that every Public Relations professional needs to be knowledgeable about because it is so crucial to brands. Through the Twitter chat I was able not only to learn more about crisis communications, but specifically about tips and strategic ideas for planning during and before a crisis. As a PR senior, it was really awesome to be able to discuss an important topic with other students and PR professionals in detail. The most important thing I learned during the discussion was how to turn a crisis into an opportunity for your brand as a resource for the media.

Here are some of the response tweets that I posted during the #NPPRSA Twitter chat and other tweets that I found the most interesting and helpful from other people.

Question 1 asked by NPPRSA was “What can PR professionals do to plan for a potential crisis before it occurs?”

A tweet that I found to be a very good answer to the Twitter chat’s first question was from a fellow PR student at another college:

This tweet is very knowledgeable because in the world that we live in now, it is extremely important to  be prepared, know what you are doing, and what message you need to get out. This holds true especially due to he fact that social media is a way for people to get and receive messages instantaneously.

As for question number 2 asked by NPPRSA was  “What are the basic requirements for any thorough crisis communications plan?”

My favorite answer to this question was from the special guest, Valerie Simon.

Again, the point of being prepared was discussed. The best thing to take away from Valerie’s tweet is that you need to have contacts both offline and online. This reverts back to getting your message out quickly but knowing who to contact.

Question 3 asked by NPPRSA was ” Which departments should be included in developing a crisis communications & response plan? How can you work together?”

Lastly, question 4 was asked by NPPRSA was “If a crisis occurs, how can you ensure your brand helps the public and is a resource to the media?”

The response that I found most helpful was by, Marybeth West:

Marybeth reinforced my belief that being accurate is better than being first and this is extremely important in PR especially in crisis communication. Retracting a statement that you have made because it is not true, really reflects poorly on your brand. It is much better to wait and be the first one with the correct information!

I really enjoyed being able to participate in this Twitter chat. Since it was my first one, I really did not know what to expect, but I can say that I definitely learned so much by being able to read responses from other students, and professionals. One of the coolest parts was getting retweets or favorites from other people in the chat. This to me was an important part of the chat because it basically tells you that people agree with your statements The experience was so amazing that I believe that I will try to take part in more Twitter chats to come. The information that I was able to receive on this important subject was unlike any other because it came from actual people and not a public relations book! Overall, I am very happy that I had the chance to participate and am looking forward to the next time I can join the discussion!


Elicia & Ryan’s SHU Twitter Scavenger Hunt!

Over the past week, we have completed a Twitter scavenger hunt. This scavenger hunt was done by many schools across the nation and it was a really great experience to get to interact with them and find out some fun things about their schools too! We can honestly say that after doing this hunt, we were able to see how Twitter can really connect people, we got to interact with other students and make connections between our universities. Overall, we really enjoyed showcasing our school by getting opinions from fellow students and faculty.

Here are the tweets that we sent out to tell everyone about our school! If you want to see more check out the hashtags #JRLweb and #SHUsocialmedia on Twitter. 

Here are the Top 5 tweets that we enjoyed the most from other colleges!

As for the interactions with other students from different colleges around the United States, here are some of the responses we had to other students tweets. 

Overall, this Twitter scavenger hunt was a great experience for us. Some major highlights of this challenge was learning more about the students and faculty on our own campus, but it was especially great to learn more about students and campuses we have never been to. Although some parts were more challenging to find than others, we both used our knowledge and love for Seton Hall University to complete this great scavenger hunt!

You can follow us on Twitter for all things Seton Hall and Social Media! 

Elicia Buonocore – @EliciaBuonocore

Ryan Bonner – @RyanBonner19 

The ever changing form of social media and its impact

These days, we are using social media for more and more reasons. Now we can not only communicate with friends, family and celebrities but we can also get most of our news as well. To think that back in the day, if you wanted to share something with someone it wasn’t as easy as sending a tweet or a Facebook message. You would have to wait until the next time you see them to express your message. Now that social media is on the rise the entire whole world is now obsessed with the instant gratification of communication that social media delivers to us.

With all of this being said, we don’t realize how social media is impacting certain industries because it is so new and its not something that normal people think about each day. Now that we can use our phones from where ever we have service, to update others and get/receive information the job market for journalists is really decreasing dramatically. Where there used to be a room full of journalists and editors to work on newspapers, many of these news rooms have become empty due to the fact that any citizen can take a picture of an event and broadcast it from their phone… for free! These citizen journalists don’t necessarily realize how great an impact these social media channels are to other peoples lives and jobs.

While Briggs shows concern for the journalism jobs sticking around, in his book Journalism Next he touches on how jobs in the field will most definitely keep changing because social media is still transforming. A job that you may have in the future may not exist right now, because things are ever changing. What I appreciate about him writing about this is how he explains that “the demand for journalism from its audience hasn’t diminished. But the models are starting to look very different”(p4). This shows that he believes in the field and wants others to know that journalism isn’t going anywhere its just changing.

In The New Rules of Marketing & PR, David Meerman Scott explains how the web has changed the rules of marketing and PR because it poses more options for organizations. Scott says, “before the web, organizations had only two significant options for attracting attention: buy expensive advertising or get third party ink from the media”(p.15). Now, with social media the outlets that you are able to reach with a click of a mouse is amazing and because organizations can reach us directly, the relationship between us feels much stronger.